Our Vision
Create world-class brands through outstanding manufacturing and blending techniques.
The Indian spirits industry is unlike any other in the world. Every state and Union Territory operates as a separate market, posing its own unique set of challenges. Understanding the intricacies of this hyper-competitive market poses a daunting challenge to new brands, and requires a singular blend of corporate expertise and on-ground knowledge.
The Landscape
Who We Are
The men and women behind NSR Liber bring over 135 years of combined industry experience to the table. As founder members of the erstwhile Seagram’s, they helped establish brands that have gone on to become household names. They were also responsible for introducing the first Scotch whiskies in India, and helped make the market that we see today.
Here in India, blended spirits rule the market. That’s why we marry exceptional imported ingredients with the finest local spirits to make our outstanding blends. Our in-house blend masters have over 40 years of international pedigree and experience, with ties to the great Master Blenders and distilleries of the world. This expertise translates into outstanding products that consistently outperform rivals in taste tests and market research.
The Art of Blending
Our Values
NSR Liber is founded on three simple principles: quality, integrity, and passion. Each of our products is identifiable by its prime ingredients and world-class manufacturing standards. These core values provide the framework for us to forge ahead in the civil and paramilitary markets.